Launched in 2006 after a number of years of research and development, Art of Man is an exciting new retail concept dedicated to men's grooming, skin care and fine fragrances.

Created for men and for women buying for men, the Art of Man site is inspired by the traditional English gentlemen's barbershop of the late 19th and early 20th centuries, reflecting their range and time-honoured service but with a contemporary feel and touch, enhanced by modern technology and an emphasis on premium customer service.

While reflecting growing internet commerce usage, Art of Man addresses the lack of dedicated retail facilities in Australia that cater for men's grooming and skincare needs and the difficulty in obtaining certain product lines. It also seeks to provide Australian men with the best information and advice available on proper grooming, presentation, skin care and the use of fragrances.